Quoting from WIkipedia, collective memory is a term coined by Maurice Halbwachs, separating the notion from the individual memory. The collective memory is shared, passed on and also constructed by the group, or modern society. The debate was taken up by Jan Assmann, who wrote Das kulturelle Gedächtnis (The Cultural Memory). More recently scholars such as Paul Connerton have extended the concept to include the human body as a site for the collective processes of retention and propagation of memory. Pierre Nora’s contributions to the role of place and spaces of shared memory (the “lieux de memoire” that we all inhabit) are also significant.
The human body as a site for collective memory is an interesting concept. I wonder also about clothes. Fashion as a collective memory. Hmm.. need to research more on that.
